A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: What do you find most challenging about the catalog/multichannel business?
JB: Really it comes down to not the business itself, but the actual channel: the Internet. The Internet can be great and it can be bad. The Internet is great for us because we get exposure and we get to talk to new customers who we wouldn't have. The Internet is bad because information isn't always correct, the customers are becoming misinformed or they're price shopping.