A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: What do you enjoy most about the catalog/multichannel business?
JB: I've never real been in any other business, so it's hard for me to tell, but when I talk to other retailers and friends and I go to different places, I love the fact that I have all my customers’ information, which most companies that don't do a Web site or a catalog don't have. If you're just a regular retail store … You go into Best Buy everyday to buy stuff, unless you're a rewards member — which they just started and it's not even done that well — they don't know anything about their customer.