A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

And I still didn't understand merchandising, really. I just had these products. But I did start to do my own private-label. I started branding a few of the hot products that seemed like we sold a lot of, put my own name on them, and got those out there.

In 2001 I moved basically from my parents’ basement to the location I'm in now, which is in an industrial building. We've added on to it and actually rented more space. We have a retail store, our service business still operates out of it, and then all of our shipping and catalog services are out of this building.