A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: How has the name benefited your business?
JB: It defined my whole business. I think back to the beginning of my business, the success, I owe a lot of it to the name itself. I think it really, really made a big difference. Pounding pavement obviously helped, but the name is what really kept me ahead of the bunch. And it still continues to keep us that way. And it came from my customers. That's what I was called so I said, ‘OK, I can deal with that.’