A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

That started it and it worked really well — I had a piece of literature to hand out. Then I started doing shows, home shows. When I first started doing home shows there was nobody else doing it, so our catalog was really exciting. People didn't understand there was even products out there that did that. So for three more years I printed it while I was in college, and then continued to print every year after that. The first two years I think I printed one catalog, did one drop. And then when people called and requested a catalog I'd mail them one. The third and fourth years we started doing quarterly drops.