A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

Now today, the problems that we have today … it's amazing when we work with professionals that we were able to finish this. And it seemed like it was pretty seamless. With the printer it was all ready art and everything, I couldn't believe it. So I developed our catalog and mailed it to about 3,000 people — my initial mailing list. I think I printed probably 20,000 catalogs my first run. It was like $2 a piece, pretty expensive.