A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

I worked on the catalog with a local printer, and actually the guy that designed my catalog was a fellow college student — he went to the University of Michigan. So I would go from Michigan State over to the University of Michigan to work on this catalog. We spent like two-and-a-half months developing this catalog. He'd never done anything like that before, but that was his background. He wanted to get into it and he wanted it for his resume. So he helped with the catalog and we developed it and had it printed here in Michigan. The printer worked with us to obviously get the files and everything over. And believe it or not, it went really smooth.