A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: What are the annual sales for the company?
JB: Four to five million.

CS: How did you get started in the catalog/multichannel business?
JB: I was in college and I didn't have the ability to visit everybody [customers] that I needed to visit. So I thought, ‘Well, the next best thing would be a catalog.’ I didn't really understand the catalog business, I just knew that I could always have a phone and I could take orders.