A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: How many employees do you have at the company?
JB: There's about 25 in our peak season.

CS: How many times per year is the catalog mailed?
JB: We mail it nine times a year, with a circulation just around a million right now.

CS: What's the sales breakdown by channel?
JB: Our catalog and Web site are probably 85 percent of our sales. And then our service and retail business is the other 15 percent. We're located in Michigan, and Michigan's economy has been bad for the last couple of years, so our local business has actually seen some decline, but our national business has continued to be strong. And then within our catalog and our Web site, our catalog probably constitutes for about 65 percent of our sales, and then the Web site the remainder. The catalog has been growing, but the Web site's growing a lot faster.