A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

Luckily, the service business was able to support the catalog. I probably didn't make a dollar. In fact, I'm sure I lost money on my first catalog. I slowly started growing this list doing trade shows, advertising in magazines, yellow-page ads, word-of-mouth, etc. The catalog started to grow and become more and more dominant. By the time I graduated college in 2000, it really started going. The catalog was happening a little bit. But I still wasn't getting into buying lists.