A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

Then we start from scratch: Here's a system approach that you take to fix the problem that you have. Whether it's new filtration, too many fish, you need a product, etc. So then we prescribe our products to fix their problems. That's how we sell. It's unique in that way.

We don't have a lot of overlapping products because we've chosen products that we can guarantee. Our big thing is 100 percent satisfaction guaranteed, no questions asked on anything we sell. We have to only choose products that we know people are going to like and we can get behind.