A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: How many retail stores does The Pond Guy operate?
JB: We have one retail store here at our warehouse, we have the catalog and we have our Web site. And then we also have our service business where we actually go out to customers. There's a field salesman and people that do the installation.

CS: What's the total number of SKUs offered at The Pond Guy?
JB: We're right around 600. It's a pretty low SKU count; we don't overlap items. Our customers call us … we should be the Pond Doctor because we're really prescribing products for problems. And in most cases customers don't call and say, ‘I need items number 200 and 252.’ They say, ‘I have this problem, I have that problem: my pond's 20 years old; I'd love to have huge fish; I want my koi to do really well; my dog always drinks out of it. My kids love it, but it's always ugly. What can I do?’