A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

We also have wholesale customers — dealers and distributors — that we sell to. So not only are we selling to the public through our retail chain catalog, we also sell to other dealers. They might have a small section of their store, not so much like a Smith & Hawken or Orvis, where they've made it almost like an Orvis section, where we try to keep the Airmax brand. Pond Logic and Airmax are the two brands we've chosen for our products in our catalog. When you buy into that we have point-of-purchase displays for them that you set in your store. So if you're a specialty retailer like a pond shop, we can bring in our system and put it in your store and you can sell it.