A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

And one thing that's helped us, too, in the economy is — we've been still growing, not as fast as we'd been before — with the housing market being as crummy as it is, people are stuck in their homes. So they're willing to put a little more investment into their homes. Meaning that, if you know you can't sell it, ‘Maybe we'll fix up the pond.’ Where before people were flipping their homes so quickly that they wouldn't put that $3,000, $4,000 investment into maybe making this thing look nice, because it really wouldn't help the resale value because they could sell it anyway. And now these homeowner associations, the people who live on a community property with one big lake in the middle, they're not going to be selling their homes. So now maybe we should invest in making this thing look good.