A Chat With March's Profile, Jason Blake, founder/president, The Pond Guy, Inc.

CS: Does a certain area of the country account for a large majority of your sales?
JB: It's nationwide. There's pockets, definitely. And there's two different parts of our business. We sell pond and lake, and then we sell decorative water features. We sell products that you'd find on a golf course: a large pond or a lakefront property owner. And then we sell products to people that may be in a subdivision with a small koi pond with water features and waterfalls. So we have two different types of customers, and a lot of times they're not the same customer. The guy that owns a small subdivision lot, he can't build a big pond, so we can't convert him into that type of customer. We can convert our large pond customers into our small pond customers, but it doesn't go the other way.