A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: How do the different divisions (i.e., catalog and online) operate at Boston Proper? Are they separate entities?
MM: It's one big team. We're not a separate P&L; we're sort of channel agnostic. That's how we really like to think of it. We're a true multichannel retailer — our contact strategy is developed across channels, our merchandising isn't siloed. The ultimate goal is to reflect a single experience to our customer. We have to work very closely together to achieve that. One pool of inventory, one pool of photography, etc.