A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: And the other 42 percent is catalog-driven?
MM: Yes. It's call center and a little bit of mail, but primarily phone.

CS: What's Boston Proper's annual catalog circulation?
MM: 50 million.

CS: And its annual sales figure?
MM: One hundred million-plus.

CS: How did you get started in the catalog/multichannel business?
MM: I was in retail. I started with Federated [Department Stores, parent company of Macy's and Bloomingdale's] out of college in their executive training program. I worked stores, and then I was an assistant buyer for Stern's in the Northeast. I then moved to Florida and was hired here to be an assistant buyer for Mark, Fore & Strike Men's at the retail level. That was about 14 years ago. I moved to catalog not long thereafter. I was an assistant buyer for ladies sportswear, and then I bought some classifications — I moved into inventory control. I've had a lot of different roles here. And then I joined the e-commerce team in ’99.