A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: How many times a year are the catalogs mailed?
MM: Sport and Travel are mailed once a year, and then the core catalog is mailed 17 times a year.

CS: What's the average SKU count in a Boston Proper title?
MM: There's about 220 items, depending on how many pages are in a book. Two hundred and twenty five unique products per catalog.