A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: What's the primary merchandise offered by Boston Proper?
MM: It's women's apparel, shoes and accessories — sportswear, dresses, swimwear. We have two spin-off titles: Boston Proper Travel and Boston Proper Sport. Sport has a heavier weighting towards the fitness lifestyle: two-piece sets, yoga and golf. And then our travel catalog is obviously travel-friendly fabrics, packable … still maintaining the core of the brand, which is age-appropriate, sexy, unique, distinctive clothing, but not for your daughter.