A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: What year were the first Boston Proper-titled catalogs mailed?
MM: About 1992 we mailed the first Boston Proper catalog.

CS: What demographic is Boston Proper targeting?
MM: She's an affluent woman, 35 to 55 [years of age]. She's fit, active, busy. Our sweet spot's around 45. She's highly educated, she travels a lot, has a high average household income, she lives in the major population areas. We have a big customer base in California and New York, but it's really more where there's population concentration.