A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

When the name and mailing list became available on some old merchandise reports, they were able to acquire the company. They revamped that catalog and remailed it, and that has grown into today's Boston Proper. We also acquired at the time a home furnishings catalog called Charles Keath. In the late ’90s, early 2000s we made the decision to divest of Mark, Fore & Strike and Charles Keath because it had become apparent that Boston Proper was really the growth vehicle, and we wanted to put all of our infrastructure behind that brand. And that's exactly what we did — the first Boston Proper Web site came out in 1998, the first interactive Web site in ’99. After we divested, we all focused on Boston Proper, and it has grown into the brand that it is today.