A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: Is all the creative done in-house?
MM: Full in-house creative team, so everybody's fully immersed in the brand. There are some freelancers — the stylists, the hair and makeup. But even there we have a team that's been with us for a really long time. Everybody's really in tune as to what the brand should look like.