A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

That fabulous photography, whether she's in a hammock, between palm trees, running in the ocean or lounging somewhere that makes you think she's in Morocco, whatever it may be, it's that really unique product with that very sort of sensuous creative that sets the brand apart. We're not a promotional brand because she will buy what she really wants. It's that kind of “gotta have it.”