A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper
Profile of Success, Catalog Success magazine, February 2009
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Joe Keenan
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That fabulous photography, whether she's in a hammock, between palm trees, running in the ocean or lounging somewhere that makes you think she's in Morocco, whatever it may be, it's that really unique product with that very sort of sensuous creative that sets the brand apart. We're not a promotional brand because she will buy what she really wants. It's that kind of “gotta have it.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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