A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: Where do you see your professionally in five years?
MM: Hopefully still here as part of the team of an even bigger brand — more nationally recognized —taking on whatever the newest challenges are.

CS: What's your approach to help set Boston Proper apart from its competition?
MM: We have a very clear branding mission — the difference starts with the product. Our customers love that we offer distinctive and unique product that they can't find in the mall. She doesn't look like everybody else walking down the street. We start with the product and then the creative team really takes it to the next level.