A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: Is the seasonality of the business a problem for Boston Proper?
MM: No, it used to be. We've steadily and consistently improved the selling in the fall season to balance it out. It still is more balanced to spring, but we've definitely brought the level of performance in the fall season up.

CS: If you hadn't gotten involved in the catalog/multichannel business, what do you think you would've done professionally?
MM: Oh, I don't know. I guess I'd probably still be working retail. I don't know; I wanted to be a teacher. It's hard to imagine. I've been so fortunate that I haven't figured anything else out.