A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

Because she's shopping for herself, and we really excel in the spring season at that sort of evocative, creative … our customers have told us that they love to be transported and taken away. And they look at the catalog almost as sort of a magazine. There's this escapist quality to it. So that's a lot of fun, too — looking at the pictures.