A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

Skip Hartzell, who's now our chief creative officer, and Michael Tiernan [chairman and CEO of Boston Proper] had this concept … because Mark, Fore & Strike was for an older customer, they wanted to target their own generation — the baby boomers. They found that there was a need for apparel, age-appropriate apparel, for the baby boomer woman who was busy and active. That was the concept behind Boston Proper.