A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

Personally, with the Internet, in the beginning you were kind of like the stepchild. Everyone was like, ‘What's going on, you're taking our business.’ Or you were like the kid whose parents went away for the weekend. So we could do not just about anything, but we were running under the radar for a long time because it wasn't a huge percentage of sales in the beginning. When sales started to pick up, and it happened very quickly, all of a sudden your parents have come home from the vacation and they want to see what you're doing, how you're doing it. So we had always operated effectively and efficiently, but it was a challenge to be ignored and then it was a challenge to have a spotlight on the division, too.