A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: What's been your most difficult challenge in the catalog/multichannel business, and how did you overcome that challenge?
MM: As a company, one of the hardest decisions for the senior management team was to divest of the other brands. Mark, Fore & Strike was a family brand, so to make that decision and get behind the winning horse was difficult. However, it didn't take very long for sales to continue to skyrocket and you reap the benefits of those rewards. But that was a very difficult personal decision, too. I started with Mark, Fore and there were a lot of us that were here that grew up with Mark, Fore. That was difficult all around.