A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

The e-mails that surround a catalog mailing are in support of that mailing. So the first one [e-mail] is the front cover. The next one maybe … certain times of the year our merchants are focusing on swimwear, so of course we're promoting swimwear. Again, trying to create that seamless experience for the customer.