A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: What do you enjoy most about the catalog/multichannel industry?
MM: I love that in the Internet and catalog business you put an offer out there and you get immediate gratification — you see what's selling. I could send an e-mail today and see what's selling tomorrow, and then change the store around. You can see the shifts that you make; you get immediate results. That's especially true of the Internet business.