A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

So there's sort of the catalog version, but the same item is shot horizontally for the Web. All the way down to when the catalog is finally put together. When we mail a front cover, you'll see that same item on the homepage. And the e-mail announcement will be the same again. It's all very effortless for the customer to know she's in the same place no matter what she does. Now her experience is a little bit different, because we're able to do things online, but she's being presented the same offerings.