A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

CS: Could you provide a few examples of how the two channels work together?
MM: When the books are put together, from the very beginning when they're concepted by merchandising, the merchants indicate what features they want on the Web site, because they know what's going to be the key presentations in the catalog. They let us know that and we work with them. And we photograph those items differently, so we turn them over to creative.