A Chat With February's Profile, Margaret Moraskie, vice president of e-commerce, Boston Proper

Catalog Success: Where's your company headquartered?
Margaret Moraskie: Boca Raton, Florida.

CS: When was the company established? Were catalogs mailed right away?
MM: Our company actually originated in 1951 as a retail chain called Mark, Fore & Strike, started by our president's father. That was established to be a resort store, so it was like north and south with the sun. We were in the Cape [Cod, Mass.] and the Hamptons [Long Island, N.Y.] in the summertime, and then Florida resort towns in the wintertime. That was expanded through the ’50s and ’60s, and the Mark, Fore & Strike catalog was started in the late ’70s by our founder's son. In the ’80s we had the Mark, Fore & Strike catalog and retail stores, and we acquired Boston Proper, which was basically a mailing list and a name from a company that had gone out of business.