A Chat With April's Profile, Terry Powers, founder/president, ComputerGear
Profile of Success, Catalog Success magazine, April 2009
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Joe Keenan
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CS: Has ComputerGear had to downgrade its projections this year because of the recession?
TP: We did fine last year — we were just off plan by a single digit. And again, it has to do with the fact that these are people's passions. These are things that really strike a chord when people see them. And for this year, we're mailing smarter. We pretty much mail when our operations are streamlined and efficient. We're mailing smarter and we're really looking at those prospects. We have always prospected at a profit. And we will continue to do so.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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