A Chat With April's Profile, Terry Powers, founder/president, ComputerGear
Profile of Success, Catalog Success magazine, April 2009
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Joe Keenan
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We first started designing, manufacturing and selling a preprint line of T-shirts and gift items to other catalogers. We were on the wholesale side of it as a vendor and a supplier. We actually thought of the idea of putting like … registering your softwear (sic), with the little insert card inside the box of softwear (sic). We thought of people registering their softwear (sic), W-E-A-R. The little postcard was the hangtag that you see on clothing, whether it was in stores or catalogs, because we did sell and continue to sell to quite a few science and tech museums, and such. You had this little hangtag that people would send back to register their softwear (sic).
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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