A Chat With April's Profile, Terry Powers, founder/president, ComputerGear

CS: And the catalog is still the major driver of purchases at ComputerGear, right?
TP: Right. I've seen articles, and we've actually written articles, where it's just down to page views. You go and look at a catalog, and if you've got six items per page and someone flips through five pages, they've seen more of your items than if they go to your Web site and they click on the average four items per visit. It's just common sense. I chuckle when people say, ‘Oh, we're trying to get rid of our catalog.’ That's what's driving your business. And we do matchbacks very religiously and very stringently, and we see it over and over and over again: The catalog's driving people to your Web site.