A Chat With April's Profile, Terry Powers, founder/president, ComputerGear

CS: Have the rising costs of prospecting with catalogs forced ComputerGear to invest more heavily into some online tools such as search and e-mail?
TP: We were online in 1995 before anybody knew what to do with it. In fact, our first Web site wasn't even an e-commerce Web site. It was a catalog request channel with the times of the mailing as a service. So we could probably tell you some real dinosaur stories, back in the days kind of thing. We've kept up with it and our customers have required us to keep up with it. You still go back to marketing 101 and listen to what your customers say: What they want and how they want it.