A Chat With April's Profile, Terry Powers, founder/president, ComputerGear

CS: So when is ComputerGear shifting to a slim-jim format for its catalogs?
TP: Probably fall and holiday ’09.

CS: What's the toughest challenge you've faced at ComputerGear, and what was done to overcome that challenge?
TP: We used to be able to prospect a lot more heavily. With the cost of postage and paper going up, we have to do less prospecting by the mail. But on the flip side, to overcome that and fine-tune that a little bit, we work more economically by buying our own paper and co-mailing a letter automated, digest-size [catalog]. I'd like to be prospecting a little bit more, but I think everybody's pulled back on their prospecting and their circulation, period.