A Chat With April's Profile, Terry Powers, founder/president, ComputerGear

CS: Did you ever mail that catalog?
TP: Yeah, we did.

CS: What was the name of the catalog?
TP: Club Gator.

CS: So that was your introduction to the catalog industry?
TP: Yes and no. In department stores you're still always involved with credit card and direct mail pieces and bill inserts and things like that. Fresh out of college, I used to buy children's clothing as an assistant buyer. I thought it would be a great idea for back to school, since we had an opportunity to do a mail insert in the bills for September, to do Scouts [Girls and Boys Scouts of America]. We did an awesome little bill insert flier with all of the leaders’ uniforms — Brownies, Boy Scouts, Girl Scouts, the whole gamut. As a matter of fact, we received a commendation from the Boy Scouts of America because it had never seen sales like that anywhere, at any prior time. It was awesome; it was really cool.