Profile of Success: Ed Bjorncrantz, A Dedicated Catalog Veteran

• Being part of a multichannel business: The advent of the Internet made things interesting in the catalog world, Bjorncrantz recalls. “Whether it’s the catalog, retail, Internet, e-mail, direct response or whatever,” he says, “the integration of the multiple channels, while more complicated, provides more potential for growth. The business is more exciting than it was before the Internet.”