Profile of Success: Ed Bjorncrantz, A Dedicated Catalog Veteran

What about cataloging appeals to Bjorncrantz?

• Identifying growth opportunities: “I like developing plans for growth, rather than just tweaking the dials of a well-oiled machine,” Bjorncrantz says. “The process of identifying how to grow the business, finding the resources to fund growth and effecting the change management within the organization to make it possible is exciting.”