Profile of Success: Ed Bjorncrantz, A Dedicated Catalog Veteran

Career highlights: In addition to Sears and Lab Safety Supply, Bjorncrantz has spent time as an executive at Moore Medical Corp., Quill Corp., J.C. Whitney and now, Day-Timers. At Sears, he pioneered the selling of catalogs in Sears stores, which generated $15 million in sales annually. At auto parts cataloger J.C. Whitney, he built a Web site from scratch in 1997 to $50 million in online sales in 2001.