Profile of Success: Ed Bjorncrantz, A Dedicated Catalog Veteran

Biggest challenge at Sears: In the late 1980s, Sears made the decision to split off the catalog business from the retail business; it would eventually get out of the catalog business altogether. Being a true believer in the synergies of multichannel integration, Bjorncrantz disagreed with the direction the company was taking and left Sears to take a position with Janesville, Wis.-based B-to-B cataloger, Lab Safety Supply.