Profile of Success: Ed Bjorncrantz, A Dedicated Catalog Veteran

Through countless catalog experiences, Ed Bjorncrantz’s passion for growth and the catalog business never has ebbed.

How he got involved in cataloging: After attending Colgate University, C. Eduard Bjorncrantz was hired to run the catalog sales office for the Arlington, Va., Sears store. He later left the post to get his MBA at the University of Virginia, after which he went back to work for Sears in its Chicago offices in a product management program.