A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: What kind of techniques have you used to acquire customers online?
SD: For the most part online, if it exists, we’ve tried it. The majority of that is going to be spurred by paid search and e-mail. We’re also doing shopping portals, we’ve got an affiliate program. Actually the affiliate program is pretty healthy, as well. But the majority of it’s going to be generated by search.