A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle
Profile of Success, Catalog Success magazine, September 2008
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Joe Keenan
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CS: What kind of techniques have you used to acquire customers online?
SD: For the most part online, if it exists, we’ve tried it. The majority of that is going to be spurred by paid search and e-mail. We’re also doing shopping portals, we’ve got an affiliate program. Actually the affiliate program is pretty healthy, as well. But the majority of it’s going to be generated by search.
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- Paul Fredrick
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