A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: What’s the sales breakdown between channels?
SD: In terms of order method, which is a lot easier, it’s right about 50/50 at this point. It’s more like 48 percent Web, 52 percent catalog. And I’m considering fax, mail and things like that in the phone number. In terms of order generation, it’s slightly less than that, going to the catalog. Almost the reverse, so it’s 48 percent of sales generated specifically through the catalog, 52 percent from online, from print prospecting, things like that.