A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: Does this vary for prospects vs. your housefile? How is that determination made?
SD: Sure, that’s housefile. On the prospecting side, we’re mailing about monthly.

CS: What’s the catalog’s annual circulation?
SD: Between 12 and 13 million.

CS: What’s the size of the 12-month housefile?
SD: We’re at about 180,000. A little over that, actually.