A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle
Profile of Success, Catalog Success magazine, September 2008
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
CS: Does this vary for prospects vs. your housefile? How is that determination made?
SD: Sure, that’s housefile. On the prospecting side, we’re mailing about monthly.
CS: What’s the catalog’s annual circulation?
SD: Between 12 and 13 million.
CS: What’s the size of the 12-month housefile?
SD: We’re at about 180,000. A little over that, actually.
0 Comments
View Comments
- Companies:
- Paul Fredrick
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments