A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: What’s the overall SKU count offered by the company?
SD: A 1,000 to 1,500 per season.

CS: How many employees work at Paul Fredrick?
SD: Just over 100.

CS: How many times a year is the catalog mailed?
SD: The catalog is mailed 35 times a year. We really look at ourselves as a frequency mailer. Being in the market that we are, we have made the determination that we need to be in the mail with a catalog the day one of our customers opens his closet, reaches for a shirt and finds one that has a button missing or a frayed cuff, and recognizes that he’s got a need for our product. So we’re very frequently in the mail.