A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle
Profile of Success, Catalog Success magazine, September 2008
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Joe Keenan
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CS: When was the company established?
SD: My belief is that we’ve been in business for 24 years. The catalog was first mailed in ’89, and then we launched PaulFredrick.com in ’95.
CS: Does the company operate any retail stores?
SD: We do not operate retail stores, just the online and catalog.
CS: What’s the average SKU count per catalog?
SD: Between 700 and 800 per book, on a style and color basis.
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